Power
To The
Planet

Learning to love the Earth with Ed

Bugs
For
Hugs

We can all benefit from a little more love

GIVE
A CLUCK

Charitable acts for kind souls

HELLO GOOD CITIZEN

Conquer patriotic missions with Pete!

GOBBS OF GRATEFUL

Gratitude leads to happiness!

as seen on

WHY CRAFTING CHARACTER

Integrating Character

These aren't just books and plushies. They are tools to help integrate character. After reading one of the five stories in the Crafting Character series, kids create new habits with their interactive plushie by completing short, daily tasks for 14 days straight. They have a chance to reflect as they write down their tasks on accessories that attach to the plushie. Why 14 days? It's the perfect amount of time to keep kids focused while building new habits that produce a noticeable change.

Building Confidence

Young kids are faced with all kinds of challenges, especially in this complicated tech-filled world. The goal of the Crafting Character series is to build a foundation of character for kids that will help them gain a clearer sense of self, liking and appreciating that person, and adding that awareness and confidence to their toolbelt to meet challenges head on with thoughtfulness, kindness, gratefulness, and empathy.

We Give Back

Did you know that each of our adorable characters has a favorite charity that we donate to? That's right! We practice what we preach and donate to the following charities that relate to our five character traits: Loving Bug loves the Children's Craniofacial Association, Charitable Chick enjoys the Juvenile Diabetes Research Foundation, Environmental Ed goes green for One Tree Planted, Patriotic Pete pledges to the Fisher House Foundation, and Grateful Gobbler gives thanks to Meals on Wheels.

MEET THE CREW

Loving Bug, Grateful Gobbler, Environmental Ed, Charitable Chick, and Patriotic Pete are waiting to meet you!
Loving Bug
Loving Bug
Loving Bug
Loving Bug
Loving Bug
Loving Bug
Loving Bug

Loving Bug

Regular price $39.99
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Where do you think the term "love bug" came from? The Loving Bug, of course! Love and kindness can be shown in so many different ways. Let Loving Bug's story inspire your child's daily actions to be more thoughtful and considerate. After reading the book, follow instructions to complete a loving act every day for 14 days straight. For every loving act completed, write it on a spot, leave it out at night, and find that your large Loving Bug plushie collects a new spot on its back by morning! The Loving Bug's spots are black so make sure you have a silver, gold, or white pen handy! We can all agree that the world could stand to be a kinder and more loving place and we can't wait for Loving Bug to help!

What's Included?

  • Crafting Character book
  • large plushie
  • 14 attachable foam accessories
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Charitable Chick
Charitable Chick
Charitable Chick
Charitable Chick
Charitable Chick
Charitable Chick
Charitable Chick

Charitable Chick

Regular price $39.99
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Find a lifelong passion for giving with Charitable Chick! Charitable Chick's story shows kids just how fun and easy it is to be generous, whether it's donating a toy that has been in the bottom of the toy bin or making a card to give to kids in a local hospital. After reading the book, follow instructions to complete a charitable act every day for 14 days straight. For every charitable act completed, write it on an egg, leave it out at night, and find that your large Charitable Chick plushie collects the new colorful egg under its wing by morning!

What's Included?

  • Crafting Character book
  • large plushie
  • 14 attachable foam accessories
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Environmental Ed
Environmental Ed
Environmental Ed
Environmental Ed
Environmental Ed
Environmental Ed
Environmental Ed

Environmental Ed

Regular price $39.99
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🥇 FIRST PLACE WINNER 🥇
CIPA EVVY BOOK COMPETITION

It's time to get excited about protecting our planet with Environmental Ed - a tree who needs his leaves! Environmental Ed tells a story about how even one person can make an impact and keep our planet healthy. After reading the book, follow instructions to complete an act of conservation every day for 14 days straight. For every act completed, write it on a leaf, leave it out at night, and find that your large Environmental Ed plushie collects a new leaf on its branches!

What's Included?

  • Crafting Character book
  • large plushie
  • 14 attachable foam accessories
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Patriotic Pete
Patriotic Pete
Patriotic Pete
Patriotic Pete
Patriotic Pete
Patriotic Pete
Patriotic Pete

Patriotic Pete

Regular price $39.99
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Connect kids with their community with Patriotic Pete as their companion. Pete's story educates your child on the rich history and values of the United States. Together with Pete, kids learn to be responsible and inclusive citizens and community members, dedicated to making the world a better place. After reading the book, follow instructions to complete an act of good citizenship every day for 14 days straight. For every act completed, write it on a medal, leave it out at night, and find that your large Patriotic Pete plushie has been awarded that medal by morning!

What's Included?

  • Crafting Character book
  • large plushie
  • 14 attachable foam accessories
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Grateful Gobbler
Grateful Gobbler
Grateful Gobbler
Grateful Gobbler
Grateful Gobbler
Grateful Gobbler
Grateful Gobbler

Grateful Gobbler

Regular price $39.99
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We feel proud when our kids use good manners, but what if the "thank yous" grew from forced empty words into true appreciation? Grateful Gobbler helps kids identify items to be grateful for and create new habits of gratitude. After reading the book, follow instructions to identify items of gratitude every day for14 days straight. Every day that items are identified, write them on a feather, leave the feather out at night, and find that your large Grateful Gobbler plushie collects a new tailfeather by morning. While not every day may be perfect, something good can be found in every day...making every imperfect day a beautiful gift for your child.

What's Included?

  • Crafting Character book
  • large plushie
  • 14 attachable foam accessories

 

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Loving Bug Extra Attachable Pack

Loving Bug Extra Attachable Pack

Regular price $11.99
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This pack of extra attachables comes with 14 spots to use with the Loving Bug book and plushie set. You may want some extra spots on hand for your pal. The pack is also perfect for practicing another 14 days of thoughtful acts to refresh and reinforce your character building. If you've received a loved book and plushie or are passing yours along to someone else, this attachables pack will allow another amazing kid to embark on the mission of building character with our friend the Loving Bug.

What's Included?

  • 14 attachable foam accessories
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Charitable Chick Extra Attachable Pack

Charitable Chick Extra Attachable Pack

Regular price $11.99
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This pack of extra attachables comes with 14 eggs to use with the Charitable Chick book and plushie set. You may want some extra eggs on hand for your pal. The pack is also perfect for practicing another 14 days of charitable acts to refresh and reinforce your character building. If you've received a loved book and plushie or are passing yours along to someone else, this attachables pack will allow another amazing kid to embark on the mission of building character with our friend Charitable Chick.

What's Included?

  • 14 attachable foam accessories

 

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Patriotic Pete Extra Attachable Pack

Patriotic Pete Extra Attachable Pack

Regular price $11.99
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This pack of extra attachables comes with 14 medals to use with the Patriotic Pete book and plushie set. You may want some extra medals on hand for your pal. The pack is also perfect for practicing another 14 days of patriotic acts to refresh and reinforce your character building. If you've received a loved book and plushie or are passing yours along to someone else, this attachables pack will allow another amazing kid to embark on the mission of building character with our friend Patriotic Pete.

What's Included?

  • 14 attachable foam accessories
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Environmental Ed Extra Attachable Pack

Environmental Ed Extra Attachable Pack

Regular price $11.99
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This pack of extra attachables comes with 14 leaves to use with the Environmental Ed book and plushie set. You may want some extra leaves on hand for your pal. The pack is also perfect for practicing another 14 days of conservation to refresh and reinforce your character building. If you've received a loved book and plushie or are passing yours along to someone else, this attachables pack will allow another amazing kid to embark on the mission of building character with our friend Environmental Ed.

What's Included?

  • 14 attachable foam accessories
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Grateful Gobbler Extra Attachable Pack

Grateful Gobbler Extra Attachable Pack

Regular price $11.99
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This pack of extra attachables comes with 14 feathers to use with the Grateful Gobbler book and plushie set. You may want some extra feathers on hand for your pal. The pack is also perfect for practicing another 14 days of gratefulness to refresh and reinforce your character building. If you've received a loved book and plushie or are passing yours along to someone else, this attachables pack will allow another amazing kid to embark on the mission of building character with our friend the Grateful Gobbler.

What's Included?

  • 14 attachable foam accessories
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RAISING GOOD HUMANS

The Crafting Character series is a 5-trait system of books and accompanying interactive plushies, for ages 4-10, that helps bring out the best in us. Fun for kids and backed by science and research, each set builds character by turning good actions into habit.

SEE & DO

Each of the Crafting Character books allows kids to learn more about one of the five traits from the Crafting Character set. For example, Patriotic Pete teaches them about becoming good citizens and contributing members of their community. After learning about the trait through the story, they then replicate Pete's suggestions and carry out acts of patriotism themselves. Kids write their completed act on an included attachable accessory, which gets added to their plushie for each of the 14 days they carry out their acts. Watch as your kids proudly help Pete earn a medal with each of their good acts!

🥇 Environmental Ed Wins First Place at the 2020 CIPA EVVY Book Competition 🥇

Strong Character = Healthy & Happy Kids

The patent-pending Crafting Character system is the first ever to not only teach your child character, but also help them to integrate that character into their personality, so they can LIVE it. 

Kids build confidence and develop tools to help them face life's challenges. They also learn to appreciate the positives and recognize opportunities to feel good about helping others.

SEE WHAT OTHERS ARE SAYING

These books will change the world...Parents and teachers need this fantastically unique book series in their homes and classrooms! These are truly ingenius, yet simple guides for teaching positive behaviors that ultimately lead to healthy and strong positive mindsets that last a lifetime. Can you imagine a world full of healthy, happy, appreciative humans? After reading these books, I can!

2016 California Teacher of the Year, Michelle Cherland

The Crafting Character series by Danielle LaBriola is a creative and fun way to help children build positive character traits that will benefit them throughout their lives. The stuffed characters accompanying the books make for an enjoyable way to help children solidify these positive character traits through daily tasks, essential when trying to build new habits.

Rady Children's Hospital Medical Director & Assistant Clinical Professor @ UCSD Department of Psychiatry, Dr. Will Connor

The Crafting Character system is patent-pending for ages 4-10. WARNING: Small parts. Not for children under 3 years of age.